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The techniques used in SEO (Search Engine Optimization-SEO) are techniques primarily concerned with advancing the goals of Web sites, these strategies can and should improve the number of visits and the quality of visitors, where quality means visitors who complete the action expected by the site owner (eg, register, request, purchase, subscribe, learn something).
As an Internet marketing strategy, the optimization search engines SEO (Search Engine Optimization) considers the search engines (Google, Bing, Yahoo, among others) and people who search the Internet.
Optimizing a website primarily involves editing its content and coding associated to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines so that the Web site to appear on several searches in the highest ranked possible.